For me, the slower burn is a deeper and more effective scare. But I only like those kinds of scares when they're really earned. I don't like false scares.

I think the experience of getting an audience a little bit tense and shocking them with a jump scare, and then moving on it can be cheap and easy. The harder thing is to get them unnerved and disturbed in a growing way. That starts off easy and increases all the way through the picture.