Comment is free but facts are sacred.

Neither in what it gives, nor in what it does not give, nor in the mode of presentation, must the unclouded face of truth suffer wrong. Comment is free, but facts are sacred.

When you say you'll meet someone at 11:00 AM, be there at 10:45. When you promise a check on the 30th, send it on the 28th. Whatever you agree to do, do it a bit more. Start with your employees, then extend it to everyone you deal with. News will soon get around that you are a person of your word.