We approach our shows the same way where we just have a map and we present them to the network so that they realize that, all things being equal, we can definitely head in that direction. Sometimes we do and sometimes we find better ways along the way.

Is it inevitable after a successful film that they're going to ask for another one? Yes. Do we want to rush and do it for that reason? No.

You know, things come up and we have those conversations. I feel that they're all in a kind of similar state, which is that we all keep working on them, in house, until we feel like it's ready and then it goes from being something that were working on to ready very quickly.

You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get in your car you are thinking, I am going to go somewhere.

And more importantly what we found with those people is that a lot of them said, Hey it's not what I thought it was going to be. Which is a great reaction, particularly if they liked it.

It depends on the project, what's happening that day on the project, at what stage were in on the project it various from project to project and where we're needed.

It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.

Screening is an invaluable part of the process, obviously, having test screening and you definitely learn something.

Well consciously what we were doing when making the film was, we really wanted to make sure it was a film about - in our mind it was never really a sequel, it was its own movie going forward and it's why the movie doesn't have a number by it.

It's a combination, I think they want to know - it's for every show, which is I think networks want to know that you have a vision for where the show could go to make sure that it really is a show, that it's not just a one-off forty minute pilot, that it's an actual series.

And then simultaneously I don't think they're asking you to necessarily write in stone that this is what you're going to do or what you have to do.

We were going to call it Star Trek: The Avengers, and for a while we were like, People are going to love that title. No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.