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There's a simplicity in typography that demands absolute accuracy... the only way you can experience it is by doing it, and you can't do it on a screen because a screen never gives you the entire picture.
Bruno Maag
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Bruno Maag
Age: 62
Born: 1962
Born: January 1
Type Designer
Gives
Demands
Experience
Screens
Giving
Absolutes
Way
Absolute
Never
Simplicity
Picture
Typography
Entire
Accuracy
Demand
Screen
More quotes by Bruno Maag
Lower case Ss are notoriously difficult to get right. But in Helvetica it's not straight - you want to go in there and tighten it up. And the 'a' looks so woolly and ill-conceived, it really winds me up.
Bruno Maag
If you think of ice cream, it (Helvetica) is a cheap, nasty, supermarket brand made of water, substitutes and vegetable fats. The texture is wrong and it leaves a little bit of a funny aftertaste.
Bruno Maag