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Don’t be cool. Cool is conservative fear dressed in black.

Bruce Mau

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Bruce Mau
Age: 65
Born: 1959
Born: October 25
Designer
Graphic Designer
Scenographer
city of Sudbury
Dressed
Conservative
Cool
Fear
Black

More quotes by Bruce Mau

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For most of us, design is invisible. Until it fails
Bruce Mau
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No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes.
Bruce Mau
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I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.
Bruce Mau
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What is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.
Bruce Mau
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Don't clean your desk. You might find something in the morning that you can't see tonight.
Bruce Mau
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To invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.
Bruce Mau
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Massive Change is not about the world of design it's about the design of the world.
Bruce Mau
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Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.
Bruce Mau
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Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
Bruce Mau
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Most of the time, we live our lives within these invisible systems, blissfully unaware of the artificial life, the intensely designed infrastructures that support them.
Bruce Mau
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When everything is connected to everything else, for better or for worse, everything matters.
Bruce Mau
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Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
Bruce Mau
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The word ‘studio’ is derives from ‘study’. Our object is not to know the answers before we do the work. It’s to know them after we do it.
Bruce Mau