Quote

The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

Bruce Henderson

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Bruce Henderson
Age: 78 †
Born: 1914
Born: April 30
Died: 1992
Died: July 20
Consultant
Entrepreneur
Nashville
Tennessee
Someone
Scope
Expenses
Objective
Objectives
Advantage
Happen
Else
Enlarge
Happens
Expense

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All strategy depends on competition.
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The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
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Your most dangerous competitors are those that are most like you.
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Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good strategy. It is just a waste of resources.
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