Quote

Much brass has been sounded and many cymbals tinkled in the name of advertising but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

Bruce Barton

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Bruce Barton
Age: 80 †
Born: 1886
Born: January 1
Died: 1967
Died: January 1
Author
Entrepreneur
Essayist
Legislator
Philanthropist
Politician
Writer
Flagstaff
Arizona
People
Deep
Readers
Brass
Respect
Merit
Merits
Name
Goods
Advertisements
Written
Advertising
Persuade
Names
Sell
Sounded
Many
Sells
Regarding
Much
Intelligence
Abiding
Men
Reader
Sincerity
Cymbals

More quotes by Bruce Barton

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When you are through changing, you are through.
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If you can give your child only one gift, let it be enthusiasm.
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The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.
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It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.
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Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.
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If you are going to do anything, you must expect criticism. But it's better to be a doer than a critic. The doer moves the critic stands still, and is passed by.
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The most important thing about getting somewhere is starting right where we are.
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A daughter is the happy memories of the past, the joyful moments of the present, and the hope and promise of the future.
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Learn their lesson, that if you would teach people you first must capture their interest with news that your service rather than your sermons must be your claim upon their attention that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
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Talkers have always ruled. They will continue to rule. The smart thing is to join them.
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As a profession advertising is young as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.
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The big rewards come to those who travel the second, undemanded mile.
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When you're through changing you're through.
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The essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.
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Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.
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In good times, people want to advertise in bad times, they have to.
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We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.
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Cereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.
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If advertising encourages people to live beyond their means, so does matrimony.
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Every time you open your mouth you let men look into your mind.
Bruce Barton