Quote

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

Bruce Barton

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Bruce Barton
Age: 80 †
Born: 1886
Born: January 1
Died: 1967
Died: January 1
Author
Entrepreneur
Essayist
Legislator
Philanthropist
Politician
Writer
Flagstaff
Arizona
Work
Copies
Never
Advertising
Life
Side
Sides
Successful
Written
Though
Thought
Copy

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If you expect perfection from people your whole life is a series of disappointments, grumblings, and complaints.
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The ablest men in all walks of modern life are men of faith. Most of them have much more faith than they themselves realize.
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When you are through changing, you are through.
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A daughter is the happy memories of the past, the joyful moments of the present, and the hope and promise of the future.
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Not eating breakfast is the worst thing you can do, that's really the take-home message for teenage girls.
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It takes a real storm in the average person's life to make him realize how much worrying he has done over the squalls.
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If advertising encourages people to live beyond their means, so does matrimony.
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We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.
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Learn their lesson, that if you would teach people you first must capture their interest with news that your service rather than your sermons must be your claim upon their attention that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
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If you can give your child only one gift, let it be enthusiasm.
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As a profession advertising is young as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.
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Every time you open your mouth you let men look into your mind.
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Talkers have always ruled. They will continue to rule. The smart thing is to join them.
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The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.
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Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.
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If you want to know if your brain is flabby, feel your legs.
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When you're through changing you're through.
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Many a man who pays rent all his life owns his own home and many a family has successfully saved for a home only to find itself at last with nothing but a house.
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Much brass has been sounded and many cymbals tinkled in the name of advertising but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
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If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.
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