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Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

Brian Tracy

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Brian Tracy
Age: 80
Born: 1944
Born: January 5
Entrepreneur
Motivational Speaker
Writer
Takes
Eventually
Customers
Price
Item
Cost
Purchase
Pay
Demonstrate
Difference
Items
Amount
Pays
Differences
Customer

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People love fast. When you're fast people think you're smart, think your products are of higher quality, think your management is of higher quality, think that you're worth more and they're willing to pay more money for it. So, I'm really big into speed.
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The establishment of a clear, central purpose or goal in life is the starting point of all success
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Success is goals, everything else is commentary.
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Time management requires self-discipline, self-mastery and self-control more than anything else.
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You are a potential genius there is no problem you cannot solve, and no answer you cannot find somewhere.
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Your current situations or problems have been sent to you to teach you valuable lessons for success and happiness. What are they?
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What activities, behaviors, or decisions have been most responsible for your success in life? Do more of them.
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Always give without remembering and always receive without forgetting.
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Keep asking yourself, 'What kind of a company would my company be if everyone in it was just like me?'
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The great breakthrough in your life comes when you realize that you can learn anything you need to learn to accomplish any goal that you set for yourself. This means there are no limits on what you can be, have or do.
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You can always tell your true values by looking at your behavior -- especially under pressure.
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Your greatest resource is your time.
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Telling is not selling never make a statement if you can phrase it in the form of a question.
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Invest three percent of your income in yourself (self-development) in order to guarantee your future.
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Self-responsibility is the core quality of the fully mature, fully functioning, self-actualizing individual.
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If you move boldly in the direction of your goals, unseen forces will come to your aid.
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I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.
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Leaders set high standards. Refuse to tolerate mediocrity or poor performance.
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You contain within yourself a unique combination of talents and abilities which, properly identified and applied, will enable you to achieve virtually any goal you can set for yourself.
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