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Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian Tracy
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Brian Tracy
Age: 80
Born: 1944
Born: January 5
Entrepreneur
Motivational Speaker
Writer
Differences
Customer
Takes
Eventually
Customers
Price
Item
Cost
Purchase
Pay
Demonstrate
Difference
Items
Amount
Pays
More quotes by Brian Tracy
When you begin moving toward excellence, you will find very little competition. You're competing with only 20% of the population.
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The glue that holds all relationships together ... is trust, and trust is based on integrity.
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My secret for writing is going back to clarity. I'm very clear about what I want to accomplish-the goal-and then the next two are focus and concentration. And I've probably spent my whole life both practicing those two and teaching them. Focus. Focus on a single point and concentration. And concentrating on a single thing till it's done.
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The starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do.
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When you develop yourself to the point where your belief in yourself is so strong that you know that you can accomplish anything you put your mind to, your future will be unlimited.
Brian Tracy
Your biggest opportunity probably lies under your own feet, in your current job, industry, education, experience or interests.
Brian Tracy
Make a decision to be successful right now. Most people never decide to be wealthy and that is why they retire poor.
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Every great leap in life comes after you have made a clear decision of some kind.
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Think, walk, talk and act like a nonsmoker and you will soon be one
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Your ability to set and achieve goals is perhaps the most important skill you can ever develop.
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What would you dare to dream if you knew you wouldn't fail?
Brian Tracy
One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential.
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All great success is preceded by failure.
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Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.
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The only real antidote to worry or problems is systematic, purposeful action in the direction of your goals.
Brian Tracy
Successful people save in prosperous times so they have a financial cushion in times of recession.
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Dedicate yourself to continuous personal improvement you are your most precious resource
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If you consistently and persistently do the things that other successful people do, nothing in the world can stop you from being a big success also.
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Obstacles are what you see when you take your eyes off your goals.
Brian Tracy
Think before you act and then act decisively. Fortune favors the brave.
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