Quote

Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.

Brian Tracy

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Brian Tracy
Age: 80
Born: 1944
Born: January 5
Entrepreneur
Motivational Speaker
Writer
Differences
Customer
Takes
Eventually
Customers
Price
Item
Cost
Purchase
Pay
Demonstrate
Difference
Items
Amount
Pays

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Structure your presentation so that you appeal to the different interests of the different decision-makers involved.
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