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Describe your product in terms of what it does not in terms of what it is.
Brian Tracy
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Brian Tracy
Age: 80
Born: 1944
Born: January 5
Entrepreneur
Motivational Speaker
Writer
Product
Terms
Products
Term
Doe
Describe
Selling
More quotes by Brian Tracy
In a time of rapid change, standing still is the most dangerous course of action.
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Salespeople are the most vital people in any business. Without sales, the biggest and most sophisticated companies shut down. Sales are the spark plug in the engine of free enterprise. There is a direct relationship between the success of the sales community and the success of the entire country.
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The world seems to belong to those who reach out and grab it with both hands. It belongs to those who do something rather than just wish and hope and plan and pray, and intend to do something someday, when everything is just right.
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Happiness and self-confidence come naturally when you feel yourself moving and progressing toward becoming the very best person you can possibly be.
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If you have two frogs, eat the ugliest one first.
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Every great leap in life comes after you have made a clear decision of some kind.
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No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.
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The greatest enemies of success and happiness are negative emotions of all kinds.
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People love fast. When you're fast people think you're smart, think your products are of higher quality, think your management is of higher quality, think that you're worth more and they're willing to pay more money for it. So, I'm really big into speed.
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Telling is not selling never make a statement if you can phrase it in the form of a question.
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Everything that you do or say that raises the self-esteem of another raises yours as well.
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Everything you do to improve your physical well-being will have a positive impact on how good you feel about yourself.
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The sad fact is that people are poor because they have not yet decided to be rich. People are overweight and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters because they haven't yet decided to be highly productive in everything they do.
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To be truly happy, you need a clear sense of direction. You need a commitment to something bigger and more important than yourself. You need to feel that your life stands for something, that you are somehow making a valuable contribution to your world.
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Decide today to design and build the ideal relationship in your life. It's up to you.
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Ignorance breeds fear the more you learn about your subject, the less fear it holds for you.
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Sometimes we need to let go of things in our lives to make room for better things. Stress less and live more. Don't waste your energy, when you have the choice to be happy.
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Look for the good in every person and every situation. You'll almost always find it.
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Do one thing at a time. Start the day with a list of things you have to do, and do the most important things first. Even if you don't get the list done, you've gotten the most important things done. So many people spend so much time on things that aren't important.
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Success equals goals all else is commentary
Brian Tracy