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The next 10 years are either going to happen to us, or because of us.
Brian Solis
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Brian Solis
Age: 54
Born: 1970
Born: December 8
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Businessperson
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More quotes by Brian Solis
We live in a time where brands are people and people are brands.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Digital Darinism is already changing the landscape of business.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The new social landscape is rich with emotion.
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To succeed in the business of the future we have to become the very people we are trying to reach
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Please repeat: influence is not popularity.
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We cannot measure, what it is we do not know to value.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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In the digital space, attention is a currency. We earn it. We spend it
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Twitter is a human seismograph
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Don't compete for the moment, compete for the future.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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