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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Giving
Much
Marketing
Credit
Bigger
Media
Social
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The future of marketing is not about technology
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We cannot measure, what it is we do not know to value.
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In the digital space, attention is a currency. We earn it. We spend it
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Brands are no longer created they are co-created.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Attention is a precious commodity.
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Please repeat: influence is not popularity.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Digital Darinism is already changing the landscape of business.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The next 10 years are either going to happen to us, or because of us.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The new social landscape is rich with emotion.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Twitter is a human seismograph
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