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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Giving
Much
Marketing
Credit
Bigger
Media
Social
Give

More quotes by Brian Solis

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Digital Darinism is already changing the landscape of business.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Brands are no longer created they are co-created.
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Twitter is a human seismograph
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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Attention is a precious commodity.
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Please repeat: influence is not popularity.
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In the digital space, attention is a currency. We earn it. We spend it
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Don't compete for the moment, compete for the future.
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We live in a time where brands are people and people are brands.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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The new social landscape is rich with emotion.
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The future of marketing is not about technology
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We cannot measure, what it is we do not know to value.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The distance between who i am and who i want to be is separated only by my actions and words.
Brian Solis