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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Giving
Much
Marketing
Credit
Bigger
Media
Social
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More quotes by Brian Solis

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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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In the digital space, attention is a currency. We earn it. We spend it
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We cannot measure, what it is we do not know to value.
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Digital Darinism is already changing the landscape of business.
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Brands are no longer created they are co-created.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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Please repeat: influence is not popularity.
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Twitter is a human seismograph
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The next 10 years are either going to happen to us, or because of us.
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The new social landscape is rich with emotion.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Attention is a precious commodity.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Don't compete for the moment, compete for the future.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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The distance between who i am and who i want to be is separated only by my actions and words.
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The future of marketing is not about technology
Brian Solis