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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Marketing
Credit
Bigger
Media
Social
Give
Giving
Much

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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The future of marketing is not about technology
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Don't compete for the moment, compete for the future.
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The new social landscape is rich with emotion.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Please repeat: influence is not popularity.
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Attention is a precious commodity.
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The next 10 years are either going to happen to us, or because of us.
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We cannot measure, what it is we do not know to value.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Twitter is a human seismograph
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Brands are no longer created they are co-created.
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Digital Darinism is already changing the landscape of business.
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In the digital space, attention is a currency. We earn it. We spend it
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The distance between who i am and who i want to be is separated only by my actions and words.
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We live in a time where brands are people and people are brands.
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