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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Consumers
Landscape
Changing
Expectations
Media
Business
Evolving
Social
Consumer
Evolve

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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Digital Darinism is already changing the landscape of business.
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Attention is a precious commodity.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Don't compete for the moment, compete for the future.
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The new social landscape is rich with emotion.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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We live in a time where brands are people and people are brands.
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Brands are no longer created they are co-created.
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The future of marketing is not about technology
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The next 10 years are either going to happen to us, or because of us.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Twitter is a human seismograph
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To succeed in the business of the future we have to become the very people we are trying to reach
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Please repeat: influence is not popularity.
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