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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Changing
Expectations
Media
Business
Evolving
Social
Consumer
Evolve
Consumers
Landscape

More quotes by Brian Solis

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We cannot measure, what it is we do not know to value.
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Attention is a precious commodity.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The new social landscape is rich with emotion.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Don't compete for the moment, compete for the future.
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In the digital space, attention is a currency. We earn it. We spend it
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Brands are no longer created they are co-created.
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Twitter is a human seismograph
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Digital Darinism is already changing the landscape of business.
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Please repeat: influence is not popularity.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The future of marketing is not about technology
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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We live in a time where brands are people and people are brands.
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