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Brands are no longer created they are co-created.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Brands
Created
Longer

More quotes by Brian Solis

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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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Attention is a precious commodity.
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Please repeat: influence is not popularity.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Don't compete for the moment, compete for the future.
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The distance between who i am and who i want to be is separated only by my actions and words.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The future of marketing is not about technology
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We live in a time where brands are people and people are brands.
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Twitter is a human seismograph
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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In the digital space, attention is a currency. We earn it. We spend it
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The new social landscape is rich with emotion.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Digital Darinism is already changing the landscape of business.
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The next 10 years are either going to happen to us, or because of us.
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