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Brands are no longer created they are co-created.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Brands
Created
Longer

More quotes by Brian Solis

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The new social landscape is rich with emotion.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Digital Darinism is already changing the landscape of business.
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In the digital space, attention is a currency. We earn it. We spend it
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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The future of marketing is not about technology
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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We live in a time where brands are people and people are brands.
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To succeed in the business of the future we have to become the very people we are trying to reach
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Brian Solis
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The next 10 years are either going to happen to us, or because of us.
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Don't compete for the moment, compete for the future.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Attention is a precious commodity.
Brian Solis
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Please repeat: influence is not popularity.
Brian Solis