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Brands are no longer created they are co-created.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Brands
Created
Longer

More quotes by Brian Solis

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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The new social landscape is rich with emotion.
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Twitter is a human seismograph
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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In the digital space, attention is a currency. We earn it. We spend it
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Don't compete for the moment, compete for the future.
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We cannot measure, what it is we do not know to value.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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We live in a time where brands are people and people are brands.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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The future of marketing is not about technology
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Digital Darinism is already changing the landscape of business.
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The next 10 years are either going to happen to us, or because of us.
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Please repeat: influence is not popularity.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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To succeed in the business of the future we have to become the very people we are trying to reach
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