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Brands are no longer created they are co-created.
Brian Solis
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Brian Solis
Age: 53
Born: 1970
Born: December 8
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Businessperson
Writer
Brands
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More quotes by Brian Solis
Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Don't compete for the moment, compete for the future.
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The future of marketing is not about technology
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In the digital space, attention is a currency. We earn it. We spend it
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The next 10 years are either going to happen to us, or because of us.
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We live in a time where brands are people and people are brands.
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To succeed in the business of the future we have to become the very people we are trying to reach
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Please repeat: influence is not popularity.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Attention is a precious commodity.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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The new social landscape is rich with emotion.
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Digital Darinism is already changing the landscape of business.
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Twitter is a human seismograph
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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