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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Beings
Part
Remember
Networks
Human
Functions
Humans
Marketing
Corporate
Advertising
Function

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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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The next 10 years are either going to happen to us, or because of us.
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The future of marketing is not about technology
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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The new social landscape is rich with emotion.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Brands are no longer created they are co-created.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The distance between who i am and who i want to be is separated only by my actions and words.
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We live in a time where brands are people and people are brands.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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In the digital space, attention is a currency. We earn it. We spend it
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Please repeat: influence is not popularity.
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Attention is a precious commodity.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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To succeed in the business of the future we have to become the very people we are trying to reach
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