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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Turn
Improve
Socialize
Term
Customers
Interacting
Turns
Product
Tangible
Values
Experiences
Customer
Rather
Relationships
Deliver
Learn
Expectations
Invest
Long
Products
Businesses
Value
Consumers

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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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In the digital space, attention is a currency. We earn it. We spend it
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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We live in a time where brands are people and people are brands.
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To succeed in the business of the future we have to become the very people we are trying to reach
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The future of marketing is not about technology
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The new social landscape is rich with emotion.
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We cannot measure, what it is we do not know to value.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Brands are no longer created they are co-created.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Please repeat: influence is not popularity.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Don't compete for the moment, compete for the future.
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Attention is a precious commodity.
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Digital Darinism is already changing the landscape of business.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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