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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Turns
Product
Tangible
Values
Experiences
Customer
Rather
Relationships
Deliver
Learn
Expectations
Invest
Long
Products
Businesses
Value
Consumers
Turn
Improve
Socialize
Term
Customers
Interacting

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In the digital space, attention is a currency. We earn it. We spend it
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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