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The future of marketing is not about technology

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Marketing
Technology
Future

More quotes by Brian Solis

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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
Brian Solis
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian Solis
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The distance between who i am and who i want to be is separated only by my actions and words.
Brian Solis
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Brian Solis
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Brian Solis
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Digital Darinism is already changing the landscape of business.
Brian Solis
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The next 10 years are either going to happen to us, or because of us.
Brian Solis
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Brian Solis
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We cannot measure, what it is we do not know to value.
Brian Solis
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
Brian Solis
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Brian Solis
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In the digital space, attention is a currency. We earn it. We spend it
Brian Solis
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Brands are no longer created they are co-created.
Brian Solis
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Brian Solis
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Brian Solis
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To succeed in the business of the future we have to become the very people we are trying to reach
Brian Solis
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Please repeat: influence is not popularity.
Brian Solis
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Brian Solis
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
Brian Solis
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We live in a time where brands are people and people are brands.
Brian Solis