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To succeed in the business of the future we have to become the very people we are trying to reach

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
People
Reach
Succeed
Future
Business
Become
Trying

More quotes by Brian Solis

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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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In the digital space, attention is a currency. We earn it. We spend it
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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The new social landscape is rich with emotion.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Don't compete for the moment, compete for the future.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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We live in a time where brands are people and people are brands.
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Twitter is a human seismograph
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The future of marketing is not about technology
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Attention is a precious commodity.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Please repeat: influence is not popularity.
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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We cannot measure, what it is we do not know to value.
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The next 10 years are either going to happen to us, or because of us.
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Brands are no longer created they are co-created.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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