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In the digital space, attention is a currency. We earn it. We spend it

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Digital
Spend
Attention
Space
Currency
Earn

More quotes by Brian Solis

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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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We live in a time where brands are people and people are brands.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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The future of marketing is not about technology
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To succeed in the business of the future we have to become the very people we are trying to reach
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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The next 10 years are either going to happen to us, or because of us.
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Twitter is a human seismograph
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Don't compete for the moment, compete for the future.
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Digital Darinism is already changing the landscape of business.
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The new social landscape is rich with emotion.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Brands are no longer created they are co-created.
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We cannot measure, what it is we do not know to value.
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Attention is a precious commodity.
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