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In the digital space, attention is a currency. We earn it. We spend it

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Currency
Earn
Digital
Spend
Attention
Space

More quotes by Brian Solis

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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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We live in a time where brands are people and people are brands.
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Please repeat: influence is not popularity.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Don't compete for the moment, compete for the future.
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The distance between who i am and who i want to be is separated only by my actions and words.
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To succeed in the business of the future we have to become the very people we are trying to reach
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Twitter is a human seismograph
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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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The future of marketing is not about technology
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Attention is a precious commodity.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Brands are no longer created they are co-created.
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We cannot measure, what it is we do not know to value.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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