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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Ideas
Movement
Movements
People
Media
Revelation
Passion
Sparks
Common
Revelations
Voice
Passions
Democratization
Social
Marketing
Ignite
Around
Content
Unite
Change
Inspire
Spark

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The new social landscape is rich with emotion.
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The future of marketing is not about technology
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Brands are no longer created they are co-created.
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Please repeat: influence is not popularity.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The next 10 years are either going to happen to us, or because of us.
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Attention is a precious commodity.
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Twitter is a human seismograph
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We cannot measure, what it is we do not know to value.
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The distance between who i am and who i want to be is separated only by my actions and words.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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To succeed in the business of the future we have to become the very people we are trying to reach
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In the digital space, attention is a currency. We earn it. We spend it
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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Don't compete for the moment, compete for the future.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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