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We cannot measure, what it is we do not know to value.

Brian Solis

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Brian Solis
Age: 53
Born: 1970
Born: December 8
Author
Businessperson
Writer
Measure
Value
Values
Cannot

More quotes by Brian Solis

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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Twitter is a human seismograph
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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Please repeat: influence is not popularity.
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
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The new social landscape is rich with emotion.
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Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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To succeed in the business of the future we have to become the very people we are trying to reach
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Attention is a precious commodity.
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Brands are no longer created they are co-created.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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Don't compete for the moment, compete for the future.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Digital Darinism is already changing the landscape of business.
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The future of marketing is not about technology
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In the digital space, attention is a currency. We earn it. We spend it
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The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
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