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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.

Brian Solis

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Brian Solis
Age: 54
Born: 1970
Born: December 8
Author
Businessperson
Writer
Movement
Defines
Human
Movements
Humans
Content
Believe
Investment
People
Genuine
Experiences
Financial
Intellectual
Align

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Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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Digital Darinism is already changing the landscape of business.
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The next 10 years are either going to happen to us, or because of us.
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Please repeat: influence is not popularity.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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Twitter is a human seismograph
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Attention is a precious commodity.
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It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
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We live in a time where brands are people and people are brands.
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Brands are no longer created they are co-created.
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Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
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Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing.
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Don't compete for the moment, compete for the future.
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The new social landscape is rich with emotion.
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To succeed in the business of the future we have to become the very people we are trying to reach
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We cannot measure, what it is we do not know to value.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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The future of marketing is not about technology
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