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The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.
Brian Chesky
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Brian Chesky
Age: 43
Born: 1981
Born: August 29
Businessman
Computer Scientist
Entrepreneur
Niskayuna
New York
Thing
Company
People
Less
Everyone
Autonomous
Process
Entrepreneurial
Culture
Corporate
Strong
Independent
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Stronger
Needs
Trust
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Build something 100 people love, not something 1 million people kind of like.
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We start with the perfect experience and then work backward. That's how we're going to continue to be successful.
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Companies that hire employees..that are deeply passionate create companies that customers are really really passionate about, and those are the companies that have strong brands.
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The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.
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In June, 2010, I moved out of my apartment and I have been mostly homeless ever since.
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Whatever career you're in, assume it's going to be a massive failure. That way, you're not making decisions based on success, money and career. You're only making it based on doing what you love.
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The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.
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I had to learn to get comfortable in a role of ambiguity where I had to seek out advisers and learn quickly.
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When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.
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I'm not saying the whole world will work this way, but with Airbnb, people are sleeping in other people's homes and other people's beds. So there's a level of trust necessary to participate that's different from an eBay or Facebook.
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Culture is simply a shared way of doing something with passion.
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There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.
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In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco.
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Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.
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Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.
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Don't listen to your parents.
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The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.
Brian Chesky
