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You have to hold your audience in writing to the very end-much more than in talking, when people have to be polite and listen to you.

Brenda Ueland

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Brenda Ueland
Age: 93 †
Born: 1891
Born: October 24
Died: 1985
Died: March 5
Journalist
People
Polite
Listen
Hold
Audience
Talking
Ends
Writing
Much

More quotes by Brenda Ueland

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Know that it is good to work. Work with love, and think of liking it when you do it. It is easy and interesting. It is a privilege. There is nothing hard about it but your anxious vanity and fear of failure.
Brenda Ueland
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No writing is a waste of time – no creative work where the feelings, the imagination, the intelligence must work. With every sentence you write, you have learned something. It has done you good.
Brenda Ueland
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Inspiration does not come like a blot, nor is it kinetic energy striving, but it comes to us slowly and quietly all the time.
Brenda Ueland
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Of course, in fairness, I must remind you of this: that we writers are the most lily-livered of all craftsmen. We expect more, for the most peewee efforts, than any other people.
Brenda Ueland
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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
Brenda Ueland
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Sometimes I think of life as a process where everybody is discouraging and taking everybody else down a peg or two.
Brenda Ueland
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Self-trust is so important. When you launch on a story, make your neck loose, feel free, good-natured. And be lazy. Feel that you are going to throw it away. Try writing utterly unplanned stories and see what comes out.
Brenda Ueland
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Science and vivisection make no appeal to a theological idea, much less a political one. You can argue with a theologian or a politician, but doctors are sacrosanct. They know you do not. Science has its mystique much more powerful than any religion active today.
Brenda Ueland
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People who try to boss themselves always want (however kindly) to boss other people. They always think they know best and are so stern and resolute about it they are not very open to new and better ideas.
Brenda Ueland
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Write a true, careless, slovenly impulsive, honest diary every day of your life.
Brenda Ueland
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Consistency is the horror of the world.
Brenda Ueland
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You can write anything you want to,--a six-act blank verse, symbolic tragedy or a vulgar short, short story. Just so that you write it with honesty and gusto, and do not try to make somebody believe that you are smarter than you are. What's the use? You can never be smarter than you are.
Brenda Ueland
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Everybody is talented because everybody who is human has something to express.
Brenda Ueland
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The imagination needs moodling,--long, inefficient happy idling, dawdling and puttering.
Brenda Ueland
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Don't always be appraising yourself, wondering if you are better or worse than other writers. I will not Reason and Compare, said Blake my business is to Create. Besides, since you are like no other being ever created since the beginning of Time, you are incomparable.
Brenda Ueland
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If you would shut your door against the children for an hour a day and say: 'Mother is working on her five-act tragedy in blank verse!' you would be surprised how they would respect you. They would probably all become playwrights.
Brenda Ueland
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The only way to write well, so that people believe what we say and are interested or touched by it, is to slough off all pretentiousness and attitudinizing.
Brenda Ueland
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I know that we live after death and again and again, not in the memory of our children, or as a mulch for trees and flowers, however poetic that may be, but looking passionately and egocentrically out of our eyes.
Brenda Ueland
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...writing is not a performance but a generosity.
Brenda Ueland
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You must become aware of the richness in you and come to believe in it and know it is there, so that you can write opulently and with self-trust. If you once become aware of it and have faith in it, you will be all right.
Brenda Ueland