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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Brenda Ueland

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Brenda Ueland
Age: 93 †
Born: 1891
Born: October 24
Died: 1985
Died: March 5
Journalist
Single
Repeating
Wasn
Hire
Company
Sentence
Write
Advertising
Young
Sentences
Writing
Companies
People
Meant
Wittiest
Worth
Brightest

More quotes by Brenda Ueland

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The writer has a feeling and utters it from his true self. The reader reads it and is immediately infected and has exactly the same feeling. This is the whole secret of enchantment and fascination.
Brenda Ueland
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Why should we all use our creative power....? Because there is nothing that makes people so generous, joyful, lively, bold and compassionate, so indifferent to fighting and the accumulation of objects and money.
Brenda Ueland
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The only way to write well, so that people believe what we say and are interested or touched by it, is to slough off all pretentiousness and attitudinizing.
Brenda Ueland
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We are always doing something, talking, reading, listening to the radio, planning what next. The mind is kept naggingly busy on some easy, unimportant external thing all day.
Brenda Ueland
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Be bold, free, and truthful.
Brenda Ueland
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The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.
Brenda Ueland
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Science and vivisection make no appeal to a theological idea, much less a political one. You can argue with a theologian or a politician, but doctors are sacrosanct. They know you do not. Science has its mystique much more powerful than any religion active today.
Brenda Ueland
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Of course, in fairness, I must remind you of this: that we writers are the most lily-livered of all craftsmen. We expect more, for the most peewee efforts, than any other people.
Brenda Ueland
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The only good teachers for you are those friends who love you, who think you are interesting, or very important, or wonderfully funny.
Brenda Ueland
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Don't always be appraising yourself, wondering if you are better or worse than other writers. I will not Reason and Compare, said Blake my business is to Create. Besides, since you are like no other being ever created since the beginning of Time, you are incomparable.
Brenda Ueland
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These people who are always briskly doing something and as busy as waltzing mice, they have little, sharp, staccato ideas, such as: I see where I can make an annual cut of $3.47 in my meat budget. But they have no slow, big ideas.
Brenda Ueland
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People who try to boss themselves always want (however kindly) to boss other people. They always think they know best and are so stern and resolute about it they are not very open to new and better ideas.
Brenda Ueland
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We should all know this: that listening, not talking, is the gifted and great role, and the imaginative role.
Brenda Ueland
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Self-trust is so important. When you launch on a story, make your neck loose, feel free, good-natured. And be lazy. Feel that you are going to throw it away. Try writing utterly unplanned stories and see what comes out.
Brenda Ueland
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If I did not wear torn pants, orthopedic shoes, frantic disheveled hair, that is to say, if I did not tone down my beauty, people would go mad. Married men would run amuck.
Brenda Ueland
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We are always afraid to start something that we want to make very good, true, and serious.
Brenda Ueland
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Listening is a magnetic and strange thing, a creative force. When we really listen to people there is an alternating current, and this recharges us so that we never get tired of each other. We are constantly being re-created.
Brenda Ueland
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Families are great murderers of the creative impulsive, particularly husbands.
Brenda Ueland
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... when I am really alone some power seems to grow in me. ... Conjugality made me think of a three-legged race, where two people cannot go fast and keep tripping each other because their two legs are tied together.
Brenda Ueland
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it is only by expressing all that is inside that purer and purer streams come. ... Pour out the dull things on paper too-you can tear them up afterward-for only then do the bright ones come. If you hold back the dull things, you are certain to hold back what is clear and beautiful and true and lively.
Brenda Ueland