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Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.

Brenda Ueland

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Brenda Ueland
Age: 93 †
Born: 1891
Born: October 24
Died: 1985
Died: March 5
Journalist
People
Meant
Wittiest
Worth
Brightest
Single
Repeating
Wasn
Hire
Company
Sentence
Write
Advertising
Young
Sentences
Writing
Companies

More quotes by Brenda Ueland

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Inspiration comes to us slowly and quietly . prime it with a little solitude.
Brenda Ueland
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We are always afraid to start something that we want to make very good, true, and serious.
Brenda Ueland
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The tragedy of bold, forthright, industrious people is that they act so continuously without much thinking, that it becomes dry and empty.
Brenda Ueland
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the only way to become a better writer is to become a better person.
Brenda Ueland
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Think of yourself as incandescent power, illuminated perhaps and forever talked to by God and his messengers.
Brenda Ueland
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Science and vivisection make no appeal to a theological idea, much less a political one. You can argue with a theologian or a politician, but doctors are sacrosanct. They know you do not. Science has its mystique much more powerful than any religion active today.
Brenda Ueland
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The writer has a feeling and utters it from his true self. The reader reads it and is immediately infected and has exactly the same feeling. This is the whole secret of enchantment and fascination.
Brenda Ueland
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... when I am really alone some power seems to grow in me. ... Conjugality made me think of a three-legged race, where two people cannot go fast and keep tripping each other because their two legs are tied together.
Brenda Ueland
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If you write, good ideas must come welling up into you so that you have something to write. If good ideas do not come at once, or for a long time, do not be troubled at all. Wait for them. Put down little ideas no matter how insignificant they are. But do not feel, any more, guilty about idleness and solitude.
Brenda Ueland
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And the true listener is much more beloved, magnetic than the talker, and he is more effective and learns more and does more good
Brenda Ueland
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No writing is a waste of time – no creative work where the feelings, the imagination, the intelligence must work. With every sentence you write, you have learned something. It has done you good.
Brenda Ueland
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Write a true, careless, slovenly impulsive, honest diary every day of your life.
Brenda Ueland
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Consistency is the horror of the world.
Brenda Ueland
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Why should we all use our creative power....? Because there is nothing that makes people so generous, joyful, lively, bold and compassionate, so indifferent to fighting and the accumulation of objects and money.
Brenda Ueland
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I know that we live after death and again and again, not in the memory of our children, or as a mulch for trees and flowers, however poetic that may be, but looking passionately and egocentrically out of our eyes.
Brenda Ueland
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it is only by expressing all that is inside that purer and purer streams come. ... Pour out the dull things on paper too-you can tear them up afterward-for only then do the bright ones come. If you hold back the dull things, you are certain to hold back what is clear and beautiful and true and lively.
Brenda Ueland
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Self-trust is so important. When you launch on a story, make your neck loose, feel free, good-natured. And be lazy. Feel that you are going to throw it away. Try writing utterly unplanned stories and see what comes out.
Brenda Ueland
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We should all know this: that listening, not talking, is the gifted and great role, and the imaginative role.
Brenda Ueland
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You Do Not Know Is in You— an Inexhaustible Fountain of Ideas. Another reason for writing a diary is to discover that the ideas in you are an inexhaustible fountain.
Brenda Ueland
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Of course, in fairness, I must remind you of this: that we writers are the most lily-livered of all craftsmen. We expect more, for the most peewee efforts, than any other people.
Brenda Ueland