A design isn't finished until someone is using it.

When artists and philosophers talk only amongst themselves, they ignore the potential of popular culture to become a variety of dialogues with and between everyday people. Its discourse may be productive of desire and pleasure, but popular culture is also a language in which people discuss politics, religion, ethics, and action.

I think interactive television is doomed. It's a dead end.

You don't have to please everyone-you have to please the user.