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Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.

Bob Lutz

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Bob Lutz
Ethics
Drive
Communication
Design
Company
Ethic
Outward
Manifestation
Excellence

More quotes by Bob Lutz

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In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.
Bob Lutz
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What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct.
Bob Lutz
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The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.
Bob Lutz
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Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber came off my shoes, I got cramp, and I lost one of my contact lenses. Other than that I was in great shape.
Bob Lutz
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With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.
Bob Lutz
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Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.
Bob Lutz
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I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United States is either directly or indirectly connected to the automobile industry. You just could not let these companies go down.
Bob Lutz