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Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.

Bob Burg

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Bob Burg
First
Connection
Selling
Connections
Core
Business
Transaction
Firsts
Forging
Human
Transactions
Humans
Foremost

More quotes by Bob Burg

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Your compensation is directly proportional to how many lives you touch.
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Great influencers attract others.
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Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.
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Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.
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What is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.
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Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
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Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.
Bob Burg
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Living with generosity creates a swelling tide that raises all ships. Not just yours not just the other person's everyone's.
Bob Burg
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Your level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.
Bob Burg
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Sometimes the most influential thing we can do is listen.
Bob Burg
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I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.
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The essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob Burg
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It's not better to give than to receive. It's insane to try to give and not receive.
Bob Burg
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A frame is the foundation from which everything evolves.
Bob Burg
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The key to effective giving is to stay open to receiving.
Bob Burg
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Your true value is determined by how much more you give in value than you take in payment.
Bob Burg
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Play the Reverse gossip game. See how many nice things you can say behind someones back.
Bob Burg
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Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project.
Bob Burg
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By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
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How far can you push a rope? Not very far. That's why true influencers don't push.
Bob Burg