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Internalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.

Bob Burg

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Bob Burg
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More quotes by Bob Burg

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Edify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.
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Your compensation is directly proportional to how many lives you touch.
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I like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.
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Your level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.
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Go looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.
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Your true value is determined by how much more you give in value than you take in payment.
Bob Burg
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Think about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.
Bob Burg
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A frame is the foundation from which everything evolves.
Bob Burg
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Sometimes the most influential thing we can do is listen.
Bob Burg
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The key to effective giving is to stay open to receiving.
Bob Burg
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How far can you push a rope? Not very far. That's why true influencers don't push.
Bob Burg
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By a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Bob Burg
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What is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.
Bob Burg
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Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project.
Bob Burg
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Selling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.
Bob Burg
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Ultimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.
Bob Burg
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Living with generosity creates a swelling tide that raises all ships. Not just yours not just the other person's everyone's.
Bob Burg
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Nobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.
Bob Burg
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Play the Reverse gossip game. See how many nice things you can say behind someones back.
Bob Burg
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What you have to give, you offer least of all through what you say in greater part through what you do but in greatest part through who you are.
Bob Burg