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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Blake Mycoskie

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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Advertising
Focus
Didn
Giving
Way
Sustainable
Toms

More quotes by Blake Mycoskie

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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
Blake Mycoskie
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
Blake Mycoskie
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The most important step of all is the first step. Start something.
Blake Mycoskie
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.
Blake Mycoskie
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Stories are the most primitive and purest form of communication.
Blake Mycoskie
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Instead of squirreling away your earnings early in your career, spend on experiences that will enrich your life - like diving with great white sharks. It can expose you to influential people who could open doors for you.
Blake Mycoskie
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No matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.
Blake Mycoskie
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I don't think college is for everyone. School is awesome, but for me, I was learning a lot more outside the classroom in the real world than I was in school.
Blake Mycoskie
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
Blake Mycoskie
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Complicated lives and heaps of possessions don’t necessarily bring happiness in fact, they can bring the opposite.
Blake Mycoskie
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TOMS is no longer a shoe company... we're a one-for-one company.
Blake Mycoskie
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Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.
Blake Mycoskie
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I think once you start traveling, you don’t stop
Blake Mycoskie
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Your backpack is a part of your identity as a student.
Blake Mycoskie
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[People] had never heard about someone giving something away every time they sold something.
Blake Mycoskie
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
Blake Mycoskie
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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
Blake Mycoskie
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When you incorporate giving into your business, you attract the most amazing partners.
Blake Mycoskie
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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
Blake Mycoskie