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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Blake Mycoskie

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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Sustainable
Toms
Advertising
Focus
Didn
Giving
Way

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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
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If whatever you do helps just one person, you've done something wonderful.
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Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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We believe Skype in the Classroom will be a milestone in inspiring the next generation of social entrepreneurs and we can't wait to connect students with TOMS partners.
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I think once you start traveling, you don’t stop
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The most important step of all is the first step. Start something.
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If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.
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[People] had never heard about someone giving something away every time they sold something.
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TOMS is no longer a shoe company... we're a one-for-one company.
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With technology today, companies are less in control of their brand
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I don't think college is for everyone. School is awesome, but for me, I was learning a lot more outside the classroom in the real world than I was in school.
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Someday’ is a disease that will take your dreams to the grave with you.… If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
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What got us to where we are today is not going to get us to where we need to go tomorrow.
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Stories are the most primitive and purest form of communication.
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Your backpack is a part of your identity as a student.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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