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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Blake Mycoskie

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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Giving
Way
Sustainable
Toms
Advertising
Focus
Didn

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Someday’ is a disease that will take your dreams to the grave with you.… If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.
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Instead of squirreling away your earnings early in your career, spend on experiences that will enrich your life - like diving with great white sharks. It can expose you to influential people who could open doors for you.
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What got us to where we are today is not going to get us to where we need to go tomorrow.
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Stories are the most primitive and purest form of communication.
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The most important step of all is the first step. Start something.
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When you incorporate giving into your business, you attract the most amazing partners.
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If whatever you do helps just one person, you've done something wonderful.
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Complicated lives and heaps of possessions don’t necessarily bring happiness in fact, they can bring the opposite.
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My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
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Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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When you don't know the rules, you break them all. It's hard to take big risks when you know the history of an industry and what has worked and what didn't.
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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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With technology today, companies are less in control of their brand
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Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
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[People] had never heard about someone giving something away every time they sold something.
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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