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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Blake Mycoskie

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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Sustainable
Toms
Advertising
Focus
Didn
Giving
Way

More quotes by Blake Mycoskie

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If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.
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Your backpack is a part of your identity as a student.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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Setbacks and fear are inevitable. The thing that distinguishes the ultimate successes from the ultimate failures is this: What do you do with them?
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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I don't think college is for everyone. School is awesome, but for me, I was learning a lot more outside the classroom in the real world than I was in school.
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I think once you start traveling, you don’t stop
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TOMS is no longer a shoe company... we're a one-for-one company.
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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Complicated lives and heaps of possessions don’t necessarily bring happiness in fact, they can bring the opposite.
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Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
Blake Mycoskie
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
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What got us to where we are today is not going to get us to where we need to go tomorrow.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.
Blake Mycoskie
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Stories are the most primitive and purest form of communication.
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The most important step of all is the first step. Start something.
Blake Mycoskie
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My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.
Blake Mycoskie
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Be tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn't scare me to call someone who has no idea who I am and say I'd love to take you to lunch.
Blake Mycoskie