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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Blake Mycoskie

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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Advertising
Focus
Didn
Giving
Way
Sustainable
Toms

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With technology today, companies are less in control of their brand
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
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Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.
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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
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The most important step of all is the first step. Start something.
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Someday’ is a disease that will take your dreams to the grave with you.… If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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[People] had never heard about someone giving something away every time they sold something.
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Your backpack is a part of your identity as a student.
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When you don't know the rules, you break them all. It's hard to take big risks when you know the history of an industry and what has worked and what didn't.
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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I think once you start traveling, you don’t stop
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I don't think college is for everyone. School is awesome, but for me, I was learning a lot more outside the classroom in the real world than I was in school.
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
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Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.
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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
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If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.
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No matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.
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Setbacks and fear are inevitable. The thing that distinguishes the ultimate successes from the ultimate failures is this: What do you do with them?
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