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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
Blake Mycoskie
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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Giving
Really
Brand
Good
Brands
Personal
Business
Doe
Feel
Feels
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TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.
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My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.
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If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.
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[People] had never heard about someone giving something away every time they sold something.
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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What got us to where we are today is not going to get us to where we need to go tomorrow.
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We believe Skype in the Classroom will be a milestone in inspiring the next generation of social entrepreneurs and we can't wait to connect students with TOMS partners.
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The most important step of all is the first step. Start something.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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Setbacks and fear are inevitable. The thing that distinguishes the ultimate successes from the ultimate failures is this: What do you do with them?
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Someday’ is a disease that will take your dreams to the grave with you.… If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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