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With technology today, companies are less in control of their brand
Blake Mycoskie
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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Today
Brand
Brands
Companies
Technology
Control
Company
Less
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If whatever you do helps just one person, you've done something wonderful.
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Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.
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We believe Skype in the Classroom will be a milestone in inspiring the next generation of social entrepreneurs and we can't wait to connect students with TOMS partners.
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
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No matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.
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When people start serving together, they forgot about all their stress, [...] all their own problems. They start focusing on someone else's.
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Exercise your purchasing power as a consumer, volunteer and bring joy to those in need, and share your experiences, tell your stories, and inspire others along the way.
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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What got us to where we are today is not going to get us to where we need to go tomorrow.
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I think once you start traveling, you don’t stop
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If you just go out and try to make money by starting a business, you're going to come up with something that's just like what everyone else has done. But if you look at the world and see opportunities that can be taken more seriously, then you come up with a great idea.
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TOMS is no longer a shoe company... we're a one-for-one company.
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Be tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn't scare me to call someone who has no idea who I am and say I'd love to take you to lunch.
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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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Simplicity is simple. Perhaps this sounds redundant. But it's true, and it's important.
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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
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Your backpack is a part of your identity as a student.
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