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With technology today, companies are less in control of their brand
Blake Mycoskie
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Blake Mycoskie
Age: 48
Born: 1976
Born: August 26
Entrepreneur
Texas
United States
Control
Company
Less
Today
Brand
Brands
Companies
Technology
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When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.
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Instead of squirreling away your earnings early in your career, spend on experiences that will enrich your life - like diving with great white sharks. It can expose you to influential people who could open doors for you.
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The most important step of all is the first step. Start something.
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Be tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn't scare me to call someone who has no idea who I am and say I'd love to take you to lunch.
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Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.
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I don't think college is for everyone. School is awesome, but for me, I was learning a lot more outside the classroom in the real world than I was in school.
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I think once you start traveling, you don’t stop
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Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement they'll say a friend told them our story.
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One day, when I own a house, I'll keep a library full of books. Books are different from other possessions-they're more like friends.
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Your backpack is a part of your identity as a student.
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Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
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Complicated lives and heaps of possessions don’t necessarily bring happiness in fact, they can bring the opposite.
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TOMS is no longer a shoe company... we're a one-for-one company.
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No matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.
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[People] had never heard about someone giving something away every time they sold something.
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We believe Skype in the Classroom will be a milestone in inspiring the next generation of social entrepreneurs and we can't wait to connect students with TOMS partners.
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Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.
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The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
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When you don't know the rules, you break them all. It's hard to take big risks when you know the history of an industry and what has worked and what didn't.
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Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.
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