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People are over 20 times more likely to remember a story than a series of facts and figures. A good story touches our hearts.

Bill Capodagli

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Bill Capodagli
Stories
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More quotes by Bill Capodagli

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In the best organizations, love is the real pixie dust.
Bill Capodagli
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The two critical questions to ask are: Who is my customer? and What value am I adding? Unfortunately, many workers cannot answer these questions. They tend to blindly do things, and develop bad habits of doing things over and over for no good reasons.
Bill Capodagli
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This is great if you know all those not to do strategies. Sometimes you learn the not to do's by doing. The key is to fail forward fast. Try, fail, learn, and quickly try again.
Bill Capodagli
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Recognize that millennials' personal long-term goals may have nothing to do with their organizations' long-term goals. Discover and facilitate their long-term goals, and they will be more inclined to help their organizations achieve success.
Bill Capodagli
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Organizational culture begins in HR. This means to hire for attitude and train for skill.
Bill Capodagli
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Twenty years ago if you provided someone with horrible service, it may take weeks or even months for the word-of-mouth message to get out to 15-20 potential customers. Today, with social media, thousands of potential customers can learn about horrible service within hours, minutes or even seconds after it happens.
Bill Capodagli
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My mother's work ethic, her attitude, and the way she treated each and every customer as if they were her best friend were better lessons than could be found in all the text books in the world.
Bill Capodagli
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The key is to make sure you are doing the right things before you worry about doing things right.
Bill Capodagli
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I would advise any startup to take the time to define their unique culture and work at making it a reality.
Bill Capodagli
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An idea becomes great when it becomes tangible.
Bill Capodagli
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The best ideas can come from anyone within an organization. Leaders must remember that if they want employees to embrace a new organizational Dream or strategy, they need to include them and seek their ideas. Creativity is NOT just for the R&D department.
Bill Capodagli
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Love for coworkers, love for customers, love for the product and love for self. Walt Disney instilled all of these loves in his company. Each of these factors is critical to achieving success in any organization.
Bill Capodagli
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When you focus on results, you will very seldom see a change in your culture. But, if you focus on a customer-centric culture, you will realize long-term results.
Bill Capodagli
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In the long run, it costs more to provide poor rather than good service.
Bill Capodagli
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When you are young, if you can define your long-term dream, - something that you can get passionate about - solidify your values, dare to take a risk and then put a plan together to accomplish that dream... that could be the difference between success and failure in life.
Bill Capodagli
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If your values are not used as the constitution of your organization, or if they are compromised, they become just words on paper.
Bill Capodagli
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Storyboarding is what I call an idea landscape - one that can help unleash creativity, improve communication, and identify practical solutions to complex problems. The beauty of storyboarding is that ideas from an entire team are harnessed, not just those from the extroverts or vocal members.
Bill Capodagli
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Innovate, don't imitate. Set out to create a culture that is right for your organization, then work at making it happen.
Bill Capodagli
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Values must be demonstrated through behaviors, but they are truly significant when they represent the beliefs of an entire organization.
Bill Capodagli
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When values are deeply embedded within an organization, they seldom change.
Bill Capodagli