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What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.

Beth Comstock

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Beth Comstock
Age: 64
Born: 1960
Born: August 30
Businessperson
Elizabeth Comstock
Marketers
Innovators
Dna
Call
Instigator
Instigators
Marketer
Innovator

More quotes by Beth Comstock

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You have to tell a story before you can sell a story.
Beth Comstock
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Know thyself. Know the customer. Innovate.
Beth Comstock
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There is always room in our budget for a little experimentation.
Beth Comstock
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
Beth Comstock
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Beth Comstock
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Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth Comstock
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The more passionate that someone is about something, the more you have to listen to them.
Beth Comstock
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In big companies projects have to scale and Lean Startup help us to do it
Beth Comstock
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You can't sell anything if you can't tell anything.
Beth Comstock
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
Beth Comstock
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B2B does not mean boring marketing.
Beth Comstock