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Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
Beth Comstock
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Beth Comstock
Age: 64
Born: 1960
Born: August 30
Businessperson
Elizabeth Comstock
Business
Innovate
Done
Continuing
Must
Motion
Every
Perpetual
Never
Marketing
Innovation
Continue
Jobs
More quotes by Beth Comstock
The more passionate that someone is about something, the more you have to listen to them.
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Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
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You can't sell anything if you can't tell anything.
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Know thyself. Know the customer. Innovate.
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Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle.
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B2B does not mean boring marketing.
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What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare
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There is always room in our budget for a little experimentation.
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You have to tell a story before you can sell a story.
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In big companies projects have to scale and Lean Startup help us to do it
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