deferring gratification is a good definition of being civilized.

To be a success in advertising you must want to fill other people with a passion for possession.

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.