deferring gratification is a good definition of being civilized.

To be a success in advertising you must want to fill other people with a passion for possession.

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.