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A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Fitz-Gibbon
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Bernice Fitz-Gibbon
Age: 87 †
Born: 1894
Born: September 6
Died: 1982
Died: February 22
Advertising Person
Village of Waunakee
Comfortable
Afflict
Wise
Afflicted
Business
Sermon
Also
Sermons
Must
Ads
Good
Witty
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Advertising
Comfort
More quotes by Bernice Fitz-Gibbon
To be a success in advertising you must want to fill other people with a passion for possession.
Bernice Fitz-Gibbon
deferring gratification is a good definition of being civilized.
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Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.
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Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
Bernice Fitz-Gibbon