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Thousands of people have tried, and the evidence is clear: The more you trade, the less you keep.
Benjamin Graham
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Benjamin Graham
Age: 82 †
Born: 1894
Born: May 8
Died: 1976
Died: September 21
Economist
Financier
Investor
University Teacher
Writer
London
England
Clear
Less
Keep
People
Investing
Thousands
Tried
Trade
Evidence
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Confronted with a challenge to distill the secret of sound investment into three words, we venture the motto, Margin of Safety.
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The investor's primary interest lies in acquiring and holding suitable securities at suitable prices.
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To establish the right price for a stock, the market must have adequate information, but it by no means follows that is the market has this information it will thereupon establish the right price.
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Good managements produce a good average market price, and bad managements produce bad market prices.
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Successful investing professionals are disciplined and consistent and they think a great deal about what they do and how they do it.
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The value of the security analyst to the investor depends largely on the investor's own attitude. If the investor asks the analyst the right questions, he is likely to get the right or at least valuable answers.
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The investor has a right to expect good results to flow from a consistent and courageous application of the principle of buying after the market has declined substantially and selling after it has had a spectacular rise. But he cannot expect to reduce this principle to a simple and foolproof formula, with profits guaranteed and no anxious periods.
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Never mingle your speculative and investment operations in the same account nor in any part of your thinking.
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It is absurd to think that the general public can ever make money out of market forecasts.
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We urge the beginner in security buying not to waste his efforts and his money in trying to beat the market. Let him study security values and initially test out his judgment on price versus value with the smallest possible sums.
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It requires strength of character in order to think and to act in opposite fashion from the crowd and also patience to wait for opportunities that may be spaced years apart.
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In an ideal world, the intelligent investor would hold stocks only when they are cheap and sell them when they become overpriced, then duck into the bunker of bonds and cash until stocks again become cheap enough to buy.
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The investor's chief problem - and even his worst enemy - is likely to be himself.
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Both individual skill (art) and chance are important factors in determining success or failure.
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In the financial markets, hindsight is forever 20/20, but foresight is legally blind. And thus, for most investors, market timing is a practical and emotional impossibility.
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An investor calculates what a stock is worth, based on the value of its businesses.
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If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume.
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The market is always making mountains out of molehills and exaggerating ordinary vicissitudes into major setbacks.
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Experience teaches that the time to buy stocks is when their price is unduly depressed by temporary adversity. In other words, they should be bought on a bargain basis or not at all.
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Observation over many years has taught us that the chief losses to investors come from the purchase of low-quality securities at times of good business conditions. The purchasers view the good current earnings as equivalent to 'earning power' and assume that prosperity is equivalent to safety.
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