Start with local press first. Start with people you know. Don't pitch every journalist.

Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.

I'm proud to call myself a Mashable alumnus.

The big reason why we don't have space colonies and regular trips to the moon is that flying into outer space is just plain 'hard.' The business of safely transporting people off the Earth is a costly affair that requires a lot of technology.

Trending topics helped make Twitter a more relevant metric of what the world was talking about at any given moment. Google has worked for years in the space, most notably with Google Trends and Hot Searches, but Google+ offers the search giant the ability to see what is truly trending in real time.

Sharing with just your friends doesn't protect your privacy. I know the people at Facebook will disagree and argue that users can control what is shared with whom. But this is simply an illusion that makes us feel better about all the sharing we have done and are about to do.

The more PR buzzwords you include in your press release, the less likely I am to write you up

Google is famous for making the tiniest changes to pixel locations based on the data it accrues through its tests. Google will always choose a spartan webpage that converts over a beautiful page that doesn't have the data to back it up.

Windows Updates have sometimes been a pain point for users. The update pop-ups can interrupt a movie or a video game, and the automatic restarts can result in lost data or confused users.

If you can't build relationships from nothing, you will fail. You must have that drive.

More and more, the things we do in real life will end up as Facebook posts. And while we may be consoled by the fact that most of this stuff is being posted just to our friends, it only takes one friend to share that information with his or her friends to start a viral chain.